Direct to Metal

Ivy Zero-VOC Transitional Primer is a 100% acrylic, water-based primer/sealer with exceptional adhesion properties that is designed to coat hard glossy surfaces, without compromising indoor air quality. Ivy’s Zero-VOC Transitional Primer is very low odor, high-hiding and allows for a quick return to service—making it an ideal paint for residential and commercial/institutional use. Ivy Zero-VOC Transitional Primer contains no formaldehyde, ammonia, crystalline silica, ethylene glycol, lead, mercury or chromate. Ivy Zero-VOC Transitional Primer can be tinted to thousands of custom colors using optical scanners, or matched to the colors of other leading paint brands: remains VOC-free when tinted with the recommended Colortrend 802 colorants.


  • For interior use
  • Zero-VOCs
    (tested by a certified independent lab)
  • Tintable to thousands of custom colors
    (using Zero-VOC colorants)
  • Virtually odor-free
  • Excellent adhesion
  • Easy water clean-up


  • Previously painted (oil based) surfaces
  • Glossy surfaces
  • Ceramic tile
  • Doors and shutters
  • Formica
  • PVC
  • Glazed block
  • Ideal for residential use, and for commercial use in schools, offices, hospitals, institutions and senior citizen housing